I was SO excited to wake up this morning.
I got to visit Columbia University- arguably the most beautiful campus I’ve ever seen (minor disclaimer: I LOVE Michigan, but this was unreal). I also got to spend my morning listening to three incredible, intelligent women from Hearst Magazines speak about why a career in magazine PR is probably one of the most exciting, challenging, rewarding and time-consuming jobs you’ll ever find. Jessica Kleiman, VP PR for Hearst Magazines (the woman I had coffee with last week), invited me to hear her speak at a Graduate Magazine Publishing Seminar at the Columbia Journalism School.
I got there a little early (naturally) so I spent my morning wandering around campus. Something about a college campus in the morning … it’s like pure magic.
I ventured through a pop-up market outside the University arch, and then stood in the area between the library and the commons. I think I must’ve looked completely shell-shocked. It was hard to take it in without falling to the floor. I walked up the stairs to the library and felt like I was a brilliant intellectual in Paris or some other sophisticated place like that.
I grabbed a vanilla cappuccino at a cafe and then made my way into the Journalism School … a program founded by Joseph Pulitzer in 1912 – no big deal. I was also the first one in the room (you weren’t actually surprised were you?), so I had a few minutes to scroll through my iPad digital magazines. I wanted to make sure I was well-versed before the presentation.
Jessica, Holly and Jill (all members of the Hearst PR team) presented the ’10 Essential Truths of Magazine PR.’ It was great to see some of their creative endeavors (some of which I had already seen from Jessica’s presentation at Michigan) as well as how proud they were of the company they worked for. Despite all the naysayers, they are all confident that magazines are here to stay…. and that we’re in for an exciting couple of years in the digital publishing space. I was also the first one to ask a question after the presentation … proud?
“Print magazines aren’t going anywhere. As long as you’ve got a solid idea, it doesn’t matter the medium. Find something good, and it’ll stick. People will pay.”